An estimated 10.8 million Australians were served a healthy dose of Fiji for breakfast as part of a series of four live satellite broadcasts featuring hotels and resorts on Viti Levu and in the Mamanucas.

The event was all part of an initiative joining Tourism Fiji and its chief partner in the exercise Qantas Holidays. Venues for the broadcasts include the Intercontinental Golf Resort & Spa at Natadola, the Westin Denarau Island Fiji, Plantation Island Resort and Tokoriki Island Resort.

All four hotelier partners’ properties and their various activities – from sports, spas and kids clubs to culture and romantic venues – provided settings for the weather updates delivered by weather presenter Steve Jacobs.

Air Pacific has also joined in the exercise flying the crew and their equipments to Fiji.

Tourism Fiji Regional Director Australia, Paresh Pant said the advertising and PR value of the exercise was significant, estimated in excess of AUD1.6 million per day.